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The Davis Family
Story

Four generations of cattle farming in the Arkansas River Valley — raising Angus X beef the honest way since the very beginning.

The Davis Family
Story
Est.
Pope County, Arkansas

"We don't raise beef — we raise cattle with care, and let the quality speak for itself."

— Rusty Davis, 3rd Generation

Our Roots
Our Roots

Started with a handshake
and a handful of cattle.

C3 Beef began the way most family farms do — hard work, respect for the land, and a belief that doing things right is worth the extra effort. What started small grew generation by generation, each passing down the land and a way of raising cattle that never cuts corners.

The Arkansas River Valley gives us rich pastures, clean water, and an ideal climate for cattle. We chose Angus X genetics for it — hardy enough for Arkansas summers, and bred for the marbling and flavor you notice in the kitchen.

How We Farm
Who We Are Today
Who We Are Today

Rusty & Rebecca Davis —
Guiding the fourth generation.

Rusty and Rebecca Davis carry forward a legacy four generations deep. Today, C3 Beef raises Angus X cattle on the same Arkansas River Valley land that's been in the family for decades — every animal pasture-born and grain-finished on our own property, never sourced from outside our operation.

Reach Out
The Legacy

Four Generations

From the founding of the farm to the direct-to-consumer model Rusty and Rebecca have built today, each generation has added their chapter to the C3 story — always on the same land, always with the same values.

1st Generation

The Founders

Est. Arkansas River Valley

Established the farm in the Arkansas River Valley, building the foundation of land, cattle, and values that every generation since has built upon.

2nd Generation

Growing the Herd

Expanding the Operation

Grew the herd and expanded the land base, deepening the family's roots in Pope County and cementing their reputation in the local agricultural community.

3rd Generation

Rusty & Rebecca Davis

Current · Russellville, AR

Introduced the Angus X hybrid genetics that define C3 Beef today — selected specifically for marbling, hardiness, and performance in the Arkansas climate — and brought C3 Beef direct to consumers.

Active Today
4th Generation

The Davis Children

Carrying It Forward

Follow the tradition of bringing “Honest Beef” direct to consumers through improved genetics and agricultural advancements.

What Drives Us

Our Core Values

Integrity First

No antibiotic residue. No added hormones. No shortcuts. Every animal meets the same standard — what's on the label is exactly what you get.

Family Stewardship

This land belongs to the next generation. We manage our pastures, water, and cattle with the care we'd want our children — and theirs — to inherit.

Traceability

Every animal is raised on our farm from birth to harvest. We know exactly where your beef comes from — no middlemen, no mystery.

Community Roots

We've been part of Russellville for generations. Local pickup, local relationships — Arkansas agriculture isn't just our business, it's our identity.

Quality over Volume

We're not trying to be the biggest operation in Arkansas — just the best. Grass-fed, grain-finished Angus X beef, raised at the pace quality demands.

Respect for the Animal

Room to roam, proper nutrition, low-stress handling. BQA certification isn't a checkbox for us — it's how we've always operated.

Recognition 2019

Pope County Farm Family of the Year

Awarded by the Pope County Farm Bureau to Rusty and Rebecca Davis, this recognition honors families whose commitment to agriculture, community, and integrity defines what farming in Arkansas looks like at its best. It's the kind of award that means more because it comes from neighbors — people who've watched the Davis family farm for generations.

Pope County Farm Bureau · Russellville, Arkansas · 2019

Farm location
Find Us

Arkansas River Valley,
Russellville

Our farm sits in the heart of Pope County, Arkansas — an area known for its rich river bottom soil, clean water, and a long tradition of cattle and row-crop farming. Local pickup is available at our retail location in the Arkansas River Valley.

Address
4610 SR 124
Russellville, AR 72802
Service Area
Arkansas River Valley
Local Pickup Available
Shop Online
At c3beef.com
Online ordering available
Connect
Facebook / C3cattleco

Taste four generations of care.

From our farm in the Arkansas River Valley to your table — shop our full range of beef cuts online or contact us for bulk pricing.